Work

16+ years of shaping brands and culture.

Central Cee wearing G-SHOCK as brand ambassador for the Built Different campaign.

G-SHOCK | Central Cee
BuiltDifferent - Brand Campaign

A man with dreadlocks and a black jacket standing outdoors with a city skyline in the background during sunset or sunrise. The image includes overlaid text reading 'Built Different' and at the bottom, 'EBERECHIZE' and 'G-SHOCK,' with time zone indicators along the bottom edge.

G-SHOCK | Eberechi Eze
Built Different - Brand Campaign

New Era 59FIFTY red New York Yankees cap being thrown in the air in the New Era Europe London showroom

New Era: New Era Europe Social Launch

A man wearing sunglasses, a black bucket hat, black jacket, and matching black pants sitting on the hood of a vintage blue car, illuminated with pink and orange neon lights in an urban alley with a brick wall and metal shutter in the background.
Back To The Future actor Michael J Fox holding up the Nike Air Mag

Nike London Social

Screenshot of the youth culture website Hot One Ten, which merged fashion, music and art

Nike Global Social

Hot One Ten - Youth Culture Editorial

Ahead of the curve in multimedia youth culture, 2010.