G-SHOCK | Eze

GMT: Greatness Meets Timing

Footballer Eberechi Eze standing on the hill at Greenwich Park overlooking the city for the G-SHOCK Built Different campaign, wearing a G-SHOCK DW-5600RL-1

As Head Of B2C Marketing, I initiated and led the appointment of Arsenal and England star, Eberechi Eze as G-SHOCK’s 2026 ambassador.

Long-time fan of the G-SHOCK and Casio, Ebere famously wore a Casio at his Arsenal unveiling and perfectly encapsulates G-SHOCK’s “Never Give Up” mindset. There were multiple setbacks on Eze’s rise from Arsenal youth reject to Arsenal Premier League star, but his unwavering self-belief was a testament to his “Built Different” status. Born in the home of time, Greenwich, the May 2026 campaign was launched with the possibility of amplifying a potential premier league victory and England appointment - both of which happened. For Eze GMT didn’t just represent the home of time - it also represented Greatness Meets Timing and the power of perseverance.

360 Campaign, Comms & Creative Strategy // Brand & Campaign Budget Management // Media Planning // Agency Brief & Pitch Process // Contract Negotiation // Production Oversight // Campaign Leadership

Collaborators
Creative Production & Editing: Flowstate (Fremantle)
Photography: Bryan Aseya, Earnies