Hot One Ten
Pioneering multimedia youth culture publishing in the early days of the social web.
Background
Founder, responsible for leading the idea and direction of the website and brand, with the help of a web designer, videographer and photographer. Collating and directing a team of influential tastemakers, creatives and bloggers from the worlds of music, fashion and art.
During the infancy of multi-author blogging in 2010, HotOneTen was among the first independent publications of its kind in the UK to bridge the gap between a lifestyle blog and multimedia editorial publication, launching with a 5-part video series in conjunction with British fashion label, Boxfresh.
Online editorial publication, online video series, photographic features, Mixcloud mixtape series, seasonal lookbook, several club nights, guest radio shows and more.
Creative Direction // Editor // Brand Marketing & PR // Content Management // Event Management
IMPACT
Leading a team of over 20 contributors, Hot One Ten rapidly developed into a go-to sources for emerging youth trends in the UK, among a small niche of publications that helped pave the way for today’s digital-first youth culture media. Featured in many of the world's most influential youth publications, it led to partnerships with brands such as Rinse FM, Tim & Barry (Don't Watch That TV), Boxfresh, Boiler Room, Diesel and more.
