Hot One Ten

Pioneering multimedia youth culture publishing in the early days of the social web.

Screenshot of the Hot Hotter website homepage featuring a colorful, graffiti-style digital art with a skull, eyeballs, and splashes of paint.

Founder, responsible for leading the idea and direction of the entire website and brand, with the help of a web designer, videographer and photographer. Collating and directing a team of influential tastemakers, creatives and bloggers from the worlds of music, fashion and art.

During the infancy of multi-author blogging in 2010, HotOneTen was among the first independent publications of its kind in the UK to bridge the gap between a lifestyle blog and multimedia editorial publication, launching with a 5-part video series in conjunction with British fashion label, Boxfresh. 

Online editorial publication, online video series, photographic features, video channel on Tim & Barry's Don't Watch That TV, Mixcloud mixtape series, hosted by Rinse FM's Marco Del Horno, seasonal lookbook, several club nights, guest radio shows and more.

Creative Direction // Editor // Brand Marketing & PR // Content Management // Event Management

IMPACT

Leading a team of over 20 contributors, Hot One Ten rapidly developed into a go-to sources for emerging youth trends in the UK, among a small niche of publications that helped pave the way for today’s digital-first youth culture media. Featured in many of the world's most influential youth publications, it led to partnerships with brands such as Rinse FM, Tim & Barry (Don't Watch That TV), Boxfresh, Boiler Room, Diesel and more.

Screenshot of a webpage from Hypebeast featuring a video tour of Slam City Skates store, with a person holding a microphone in a skateboard shop aisle, surrounded by skateboard gear and clothing.
Two-page magazine layout promoting a series of videos and interviews related to boxfresh and other artists, featuring images of people, microphones, and outdoor scenes.
Screenshot of a website called Freshness featuring a video interview with Pete Fowler, an advertisement for Dior Homme jeans, and a live update of indoor ceiling lights.
Screenshot of the original Boiler Room live stream when it was hosted on Platform Magazine, featuring its first sponsors, which included all the most credible youth blogs and websites including Hot One Ten
Screenshot of a blog webpage titled "Chantelle Fiddy's World of Whatever" with a yellow and purple background. It features an embedded Vimeo video of an interview with Luke Monaghan, and includes text about him, along with images of a doll and a small booklet.
Screenshot of a website with an interview video featuring two young men, one in red shirt and sunglasses, and the other in a striped shirt and sunglasses, sitting on a park bench.