Nike London Instagram

Inspired by London.
Enabled by Nike.

Role

Lead Community Manager at AKQA, responsible for publishing, copywriting, new channel strategy and oversight for all output on the Nike London channel, in conjunction with Nike UK Digital Brand team. Leading weekly photographic and video shoots with in-house AKQA creatives.

Creative Direction // Concepting // Copywriting // Strategy

BACKGROUND

Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.

From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.

NOTHING BEATS A LOndoner // Air Max Day (2016, 2017, 2018) // Just Do It // Off-White // London’s Fastest // Just Don’t Quit // Unlimited London // Kurupt FM

Nike London developed into the largest and fastest-growing local Nike Instagram channel in the world.

Nike London amassed over half a million organic followers during my tenure, and has inspired countless more across the city to move.