Nike London Instagram

Inspired by London. Enabled by Nike.

A woman jumping in the air for a viral experiential activation as part of Air Max Day 2016 in NikeTown London

Lead Community Manager at AKQA, responsible for publishing, copywriting, channel strategy and oversight for all output on the Nike London channel, in conjunction with Nike UK Digital Brand team. Leading weekly photographic and video shoots with in-house AKQA creatives.

Creative Direction // Concepting // Copywriting // Strategy

BACKGROUND

Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.

From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.

KEY CAMPAIGNS

Nothing Beats A Londoner // Air Max Day (2016, 2017, 2018) // Just Do It // Off-White // London’s Fastest // Just Don’t Quit // Unlimited London // Kurupt FM

IMPACT

Nike London developed into the largest and fastest-growing local Nike Instagram channel in the world.

Nike London amassed over half a million organic followers during my tenure, and has inspired countless more across the city to move.

A man with long hair, dark beard, wearing a leopard print jacket, holding a Nike sneaker at a decorated table with gold coins and jewelry, in front of a window with an urban city view.