Nike Global Social Media

Nike's flagship social media handleS.

Man in a blue blazer holding a futuristic white sneaker with glowing sole

Global Community Manager on Nike's flagship social media handles, at AKQA. Working in conjunction with Nike's Global Digital Communications Director, helping to coordinate and publish output across Facebook, Twitter, Instagram and YouTube to a combined audience of over 100 million, based for a period in Portland, Oregon, working alongside Nike HQ clients. The best of Nike, worldwide, across every brand category.

Content Curation & Direction // Copywriting

KEY CAMPAIGNS

“Believe” World Cup 2018 // Nike Mag // Just Do It // EQUALITY // Air Max Day 2017 // Hyperadapt // Are We Running Today? (Apple Watch)

Impact

A number of record-breaking firsts on social for Nike, including the Nike MAG “last chance” which Tweet received over 18.5 million impressions (leading to over 12,000 clicks to nike.com/mag), making it the most viewed organic Tweet ever, at the time, on @nike . Over $6.5 million was raised for the Michael J. Fox Foundation.