Workshops & Training
Better clients. Better agencies. Better work.
Having worked at senior level on both sides of the client-agency relationship, I’ve seen first-hand where the gaps emerge - and how much better the work can be when both sides understand what the other actually needs.
Practical, tailored workshops and training designed to help brands get more from their agencies, agencies better understand their clients, and teams build stronger ways of working together.
This isn’t theory, it’s real-world experience.
Workshops
For Agencies & Media Partners
Better Client Relationships
What clients look for in partners isn’t always what agencies think. Working through real client challenges, I’ll equip your teams with practical principles and tactics to protect, retain and grow key accounts.
From Insight to Strategy: Building Pitches That Win
A practical process for interrogating briefs, finding the insight and building cohesive strategies and campaign platforms that flow into execution - while understanding how the client is evaluating the work.
Agency → Client: Lifting the Lid
How do budgets really work? When’s the right time to pitch? What happens before a brief even lands? I’ll lift the lid on how senior marketers think, work and make decisions - and how agencies can use that understanding to grow business.
For Brands
Clients → Agency: Behind The Scope
Who’s actually working on your business - and what are you paying for? Understand how agencies structure teams, scopes, fees and resource - giving you the confidence to challenge what you’re buying and unlock the best value from existing and prospective partners.
Strategy & Platform Building
A marketing plan isn’t always a strategy. I give in-house teams the tools and thinking used by leading agencies to turn insight into clear strategies and campaign platforms - connecting every brief, channel and execution around one powerful narrative. The result: more joined-up marketing, stronger consumer understanding and campaigns that build brand and drive commercial impact.
Writing Killer Briefs
Your agency’s work is only as good as the brief you give them. I show teams how to turn business challenges into focused, inspiring briefs - and, crucially, what happens once that brief lands inside an agency. Understand how strategists and creatives interrogate and use your brief, what they need from you, and how to give them the clarity and space to produce their best work.
Got another challenge?
Chances are, I’ve experienced it - and seen it from both sides. Bespoke, interactive workshops built around real-world challenges. Straight-talking, practical and immediately useful.