About Me
Different Worlds. Rolled Into One.
I’ve spent 16+ years working at the intersection of culture, creativity and commerce - from some of the world’s leading agencies, including AKQA and Havas, to leading in-house as Head of Marketing for Casio and G-SHOCK.
My career has taken me from working with brands including Nike and contributing to culture-defining campaigns such as Nothing Beats a Londoner, through to leading marketing from inside a global brand - including award-winning work with Central Cee for G-SHOCK.
I’ve sat on both sides of the table. I understand how agencies think, how brands make decisions and what it takes to turn a strong idea into work that gets bought, made and delivers.
My connection to culture goes deeper than my career. I came up through music, graffiti and youth culture and remain actively involved in those worlds today. It gives me a perspective that’s difficult to manufacture: senior commercial experience combined with an understanding of culture from the inside.
Today, I bring those worlds together through consultancy and training - helping brands and agencies think sharper, make better decisions and create better work.
Some of the brands I’ve worked with…
“Jonny is a true asset to the AKQA/Nike integrated team. His strong creative judgement, digital knowledge and connection/understanding of youth culture are just some of the things he brings to the table. It’s safe to say he has made a significant contribution to the Nike brand whilst working for AKQA.”