Jonny Erazo

Social Media & Content

"That same energy that JME puts into performing, he put into running with us. You don't need to be a 'runner' to run, you just need that drive." - @sirius.film ⠀ North London photographer, Danika relives her moments running with JME through the lens of her camera. As a photographer, running helps her think creatively and scout the best spots to shoot in the city. #nikelondon #londonsfastest #runjme

A post shared by Nike London (@nikelondon) on Jul 3, 2017 at 11:11am PDT

Re-writing the future of running in London.

ROLE

Leading the campaign's execution on Nike London from a Community Management perspective at AKQA.

Community Management // Copywriting // Creative Oversight

BACKGROUND

London is a city of unknown runners. By partnering with young creatives to tell their running stories we aimed to unleash the bold and free runner in every young Londoner and recruit for local Nike Running squad runs across the city.

We selected our co-creators and brought to life their content on Nike London through the creative lens of the campaign, using themed gifs and Instagram story videos.

IMPACT

The campaign was seen by nearly a quarter of a million members of the Nike London community. London's Fastest final event saw over 1000 Londoners, who signed up via Nike.com to race through the streets of their city.