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Leading the production and publishing of all Nike London content for the digital execution of Air Max Day in the UK, working with internal creative team at AKQA.
Community Management // Creative Oversight // Copywriting
Nike's annual, month-long celebration of all things 'Air Max' marks the largest moment in the Nike Sportswear calendar with a series of high heat retail / product activations, events and digital content.
5 key moments, consisting of over fifteen videos, published across Nike London's Instagram newsfeed and stories. The treatment was given an 'On Air' twist by using co-creators to 'hijack' our channel for their own broadcasts over the space of a month.
The content made innovative use of Instagram's carousel feature, enabling users to interact with and 'rewind' videos by swiping left. Best viewed on mobile, take a closer look here and here.